How to work with journalists

Being featured in articles online or in print can be a great marketing opportunity for SMEs and often getting coverage simple comes down to letting reporters know what your business is doing. This is Real Business’ guide to dealing with business journalists, whether you’re in the public relations industry representing small businesses or run your own startup.

The value of independent brand valuations

What is brand value It is a simple question, yet one that will elicit an array of answers. The words are often referenced but they are infrequently explicitly defined or quantified. Both words are somewhat ambiguous and are likely to result in different interpretations between different stakeholders, be it management, consumers or shareholders.