Sponsorship is the fastest growing form of marketing, but it is still very much in its infancy. When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of a good cause.
There’s no simple rule for cost management, but it is critical if you are to succeed.
A new government campaign has been launched to encourage small businesses to look after their cyber security.
More than half (57 per cent) of small businesses have waited more than 90 days for a late payment, research released today shows.
In the wake of the 0845 premium rate phone scandal with government departments and large corporations accused of ripping off the public, Lindzey Evans gives the inside track on the importance of choosing the right number for your business whatever its size.
The UK's creative industries are worth more than £70bn to the economy ever year, or £8m an hour, according to official statistics released today.
The eGo single-seater aircraft has raised £500k of its £650k target through SyndicateRoom.
David Arkwright, creator of Persil's Dirt is Good advertising campaign, shares his secrets for creating an attractive brand.
The UK economy has grown faster than previously thought during 2013 and is experiencing its strongest level of growth since the late 1990s, according to a recent survey published by Markit Economic Research.
It’s a commonly held view that nothing works in isolation. But the estimated 6m people in the UK classified as ‘lone workers’ may well disagree; they’re expected to do it every day.
The dealzippy Co-founders on the largest and longest established daily deal aggregator in the UK, and why reputation is everything.