Vanquishing data decay

In the UK, data decay remains one of the biggest challenges for businesses with poor data, draining the average company about £4.9m annually. In a typical year 1.2m of the UK population will move, 600,000 people will die, a quarter of a million people will move to the UK and the Royal Mail will make more than half a million address changes to PAF (its Postcode Address File of 29m UK addresses).

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