Programmatic advertising is one of those buzz-words that you may have heard in passing. The trouble is this one won’t be going away and is already having a profound effect on how brands connect with consumers.
King Boabdil, the 15th century king of Grenada, didn’t much like the news that a city had fallen to his enemies. So he had the messenger killed.
The most successful companies, regardless of industry, size or location, are most often the ones who either get found first, or are the default choice for customers as their first port of call when they require a particular product or service.
A new study into attitudes towards poor performing apps has revealed that 75 per cent of consumers believe all mobile applications should be as quick as popular search engines, according to application performance management (APM) firm AppDynamics.
The success of women in business is a hot topic in the media right now with quotas to ensure adequate representation of women on FTSE 250 boards gaining particular traction.
We live in the age of the soundbite, a three minute culture, always-on comms, the global village, a media scrum. Here are six tips on how to get your message across.
Although 79 per cent of SMEs say their website is critical to business success, only 28 per cent are happy with their company’s Google rankings.
Companies in the UK oil and gas industry expect to create almost 40,000 new jobs over the next two years, according to new research from the Bank of Scotland.
Rudi Hoppe, CTO of content marketing agency, Southerly, talks through some of the ways that not having a mobile optimised website could be costing you dear.
The British Retail Consortium (BRC) has welcomed a 'significant' vote today by MEPs in the European Parliament for a comprehensive overhaul of the EU payments market.
Transport for London has offended a customer by suggesting they leave earlier rather than blame public transport for him being late for work.
A new study comparing the preferred working behaviour of 1,695 school pupils to 91,044 working population profiles indicates that the next generation could be more entrepreneurial, but less verbally communicative due to a reliance on technology.