With the number of siloed applications and fragmented data sources spiralling out of control, unified marketing, a framework that allows all marketing tactics to be plotted together and compared, has become increasingly popular.
In the wake of Edward Snowden's leaks about NSA's data-collection programs, the Obama administration has committed to pass legislation granting EU citizens some of the same data privacy rights as Americans under an "umbrella" Data Protection and Privacy Agreement (DPPA).
Cabinet ministers are failing to grasp the bigger picture behind the Government's move to embrace IT services supplied through SMEs.
The appointment of Patrice Merrin as a NED to the board of mining giant Glencore means there are no FTSE 100 companies left with no female board members.
According to a report out in April from Oxford Economics and Amadeus, the global travel industry will see sustained growth of 5.4 per cent per annum until 2023, outpacing expected global GDP of 3.4 per cent.
While many Brits have become disenchanted with politicians in recent years, we nevertheless live in a politicised world and many people feel very strongly about certain things, says HR expert Kate Russell.
There are signs that British workers are not getting enough sleep as figures today reveal that 47 per cent have fallen asleep on the job.
Energy is a topic which is rarely out of the news. Whether it’s a price hike, warnings of blackouts or a politician promising to freeze bills, energy is a major consumer and business issue.
Two stories have recently brought the subject of women working within technology to the forefront this week: a new Gartner study revealing that the percentage of women taking on the role of CIO has remained at 14 per cent now for an entire decade, alongside BT’s latest announcement that it is keen to attract more women into engineering posts.
Real Business invites you to participate in the first free, live, online event for SMEs to learn from leading experts how to adopt a mobile presence.