‘Cute’ is not always good marketing

Young companies are trying to endear consumers by applying a lighter touch to their marketing: they adopt phrases like "if you don't like it, tell our mums!", instead of "please address complaints to…", and chase after consumer feedback by acting like a friends in need, "please help! We need this to get better". But does this type of marketing win customers?

Startup survival rates are best outside of big cities

All too often, the story of Britain’s entrepreneurial spirit and economic recovery gets hijacked by a narrow narrative of start-ups. While it is undoubtedly true that the post-2008 period has seen a rise in new business creation – though 2013 saw the trend stuttering somewhat – our attention should be much more clearly focused on the growth agenda: not start-ups but scale-ups.

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