Young companies are trying to endear consumers by applying a lighter touch to their marketing: they adopt phrases like "if you don't like it, tell our mums!", instead of "please address complaints to…", and chase after consumer feedback by acting like a friends in need, "please help! We need this to get better". But does this type of marketing win customers?
With Google cranking up its war on web spam in recent years, SEO platform Searchmetrics has been warning website owners – including many top online brands – that they may not be doing enough to guard against the risk of a Google penalty.
When faced with initial investment, many young companies will sign on the dotted line without hesitation, but what if they're signing a Faustian pact?
As CEO of Triumph Motorcycles, Tue Mantoni steered the ailing British icon to a famous comeback. Here he reveals how he did it – and beat the Japanese at their own game…
Life at older ages will look very different for women in the early 2020s than it does today. They are likely to be healthier, their husbands will live longer, and they will be much more likely to be in paid work.
Travel is vital for businesses who want to export. There are many different ways to visit a marketplace, and they fall generally into three main types: holidays, individual business trips and structured, purpose-designed trade missions.
All too often, the story of Britain’s entrepreneurial spirit and economic recovery gets hijacked by a narrow narrative of start-ups. While it is undoubtedly true that the post-2008 period has seen a rise in new business creation – though 2013 saw the trend stuttering somewhat – our attention should be much more clearly focused on the growth agenda: not start-ups but scale-ups.
One of the first questions for any company is: how will customers pay? If the price is intimidating or the process too complicated it will drive away customers. Not only that, it should all feel organic to the consumer.
Most brands put more effort into attracting new customers than looking after existing ones, found a Grass Roots Group survey.
The role of a NED on an unlisted board may be quite different from that in listed entities, probably due in part to the dynamics of the ownership structure, the influences imposed by internal and external stakeholders and the composition of the boardroom.