How to stand out from the online crowd with a human touch

A recent report has claimed that the average internet shopper in the UK will spend more than £1,000 online this year, making ecommerce worth £45bn in 2014. This 16 per cent increase in sales confirms what even the most clueless know – there’s a massive opportunity to make money online. However, as the market becomes increasingly competitive online stores need to make more effort than ever to stand out.

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