Content marketing is a controversial marketing format. It's seen as soft and indirect, while most marketing tactics actively promote a business or its products, content marketing talks about current affairs and wider opinions, and may even self-critique.
In Hollywood blockbusters or TV shows, we see often see big businesses acting as the headquarters for something being masterminded. These are usually fictional companies, so from Warbucks Industries to Wayne Enterprises and MomCorp, here are the 12 largest fictional companies.
In an interview, president of the Italian Trade Agency (ITA) Riccardo Monti said Italy has installed an investigation bureau in its offices in Beijing to crackdown on the notorious problem of Chinese counterfeits.
Small businesses can feel the strain more than most, when it comes to late payments, but the impact can be reduced by following some practical steps to managing your cash-flow.
I don’t think anything has made me feel so keen on giving up running a business in Britain as the Labour conference has today
Ed Miliband today announced plans to clamp down on tax avoidance, introduce a "mansion tax" and introduce a new tobacco levy to expand NHS funding, should Labour win next year's election.
Despite deals with EE, Vodafone and Dixons Carphone, the administrators of failed mobile retailer Phones 4u have had to leave almost 2,500 employees out of work.
Since 2000, internationalised domain names (LDNs) have been available, and since 2009 the suffix (i.e. '.com') were made available in non-Latin scripts. Despite that, there is still only two per cent adoption of non-Latin urls.
TalkTalk Business has today made a play for a greater share of the small business broadband market, launching a new £4 per month plus line rental package and attacking the dominant provider, BT.
Sales of iPhone 6 and 6 Plus have broke its previous records, selling 10m in the first weekend.
The International Food & Beverage Alliance (IFBA), with members such as McDonald's and Unilever, are extending the ban on promoting high-sugary products, including those with too much salt and fat, to those under 12 years old.
Luxury brand shoemaker Jimmy Choo, which recorded sales of £282m last year, plans to proceed with an initial public offering (IPO).