How to work with journalists

Being featured in articles online or in print can be a great marketing opportunity for SMEs and often getting coverage simple comes down to letting reporters know what your business is doing. This is Real Business’ guide to dealing with business journalists, whether you’re in the public relations industry representing small businesses or run your own startup.

City Link collapses on Christmas Eve

On Christmas Eve, City Link went into administration, with private equity firm Better Capital founder John Moulton stating: “We chased every possible way to save this company." And although he seems to regret the timing of the announcement, he explained that “trading while insolvent was a criminal offence”.

The ?value? of independent brand valuations

What is brand value? It is a simple question, yet one that will elicit an array of answers. The words are often referenced but they are infrequently explicitly defined or quantified. Both words are somewhat ambiguous and are likely to result in different interpretations between different stakeholders, be it management, consumers or shareholders.

Close
Menu