What to consider to make the most from entering BRIC countries

Ecommerce is booming in Brazil, Russia, India and China, which are collectively the BRIC countries. This is not surprising when you consider they represent 25 per cent of the world’s land mass, 40 per cent of the world’s population and a total market value of $221bn (£141.08). The number of internet users likewise is staggering; 642m in China, 243m in India, 108m in Brazil and 85m in Russia.