Founded in 2008, The Cambridge Satchel Company shot to fame after appearing in a Google advert in 2012 – you know the one – which charted the progress of founder Julie Deane's company, from kitchen counter to satchel craze. And now she gets the recognition she deserves.
Taking the decision to merge two companies or to acquire an industry specialist is one of the most challenging scenarios a business can face. When organisations are brought together no department, manager or employee is left unaffected. Everyone involved has to suddenly adjust to new work practices, internal processes, IT systems and a combined company vision.
Famous guitar brands like Gibson, Fender and PRS Guitars have been immortalised in the annals of rock n’ roll alongside the musicians that played them. It’s not just that they’re household names, it’s that US companies have dominated the market for decades.
Sales Commando research has revealed that two thirds of businesses are unwittingly guilty of “hidden sales trolling,” resulting in poor sales performance and severely decreased revenues.
Being featured in articles online or in print can be a great marketing opportunity for SMEs and often getting coverage simple comes down to letting reporters know what your business is doing. This is Real Business’ guide to dealing with business journalists, whether you’re in the public relations industry representing small businesses or run your own startup.
Entrepreneur, angel investor, mentor and private equity head James Caan gave us his predictions for 2015.
Retaining business and managing cash flow – these are the financial worries keeping most small business owners awake at night and potentially stifling business growth, according to Hitachi Capital’s 'British Business Barometer'.
On Christmas Eve, City Link went into administration, with private equity firm Better Capital founder John Moulton stating: “We chased every possible way to save this company." And although he seems to regret the timing of the announcement, he explained that “trading while insolvent was a criminal offence”.
What is brand value? It is a simple question, yet one that will elicit an array of answers. The words are often referenced but they are infrequently explicitly defined or quantified. Both words are somewhat ambiguous and are likely to result in different interpretations between different stakeholders, be it management, consumers or shareholders.