After a very divisive rebrand in 2014, rentals platform Airbnb decided the best way to engage with its community and increase awareness was though a big cash giveaway. But what was the point of this?
As Oldham Athletic signs convicted rapist Ched Evans, Real Business looks at the impact a rogue employee like the footballer could have on a company's future.
On the remote Fiji island of Vorovoro few job opportunities exist, but chief Tui Mali has constantly foretold that “one day the world will come”. And now, the island dependant on fishing and farming and where poverty is high is about to become an unlikely start-up hub.
Giles Redmayne, business director at Purpose, explains the value of branding and argues that mid-sized firms must place it at the core of the business.
Monty the lovelorn penguin's TV debut in a John Lewis commercial was a huge hit with children and parents. However, not everyone is happy that the penguin was used by a retail giant.
Just 29 per cent of workers in the UK are taking a proper lunch break each day, as many believe they're too busy to truly relax.
Today’s social, multi-device consumers demand shopping experiences that are relevant and seamless, but most businesses are still failing to successfully deliver on these expectations. Abandoned shopping carts are a particular pain point for businesses looking to entice consumers who nowadays have diminishing levels of loyalty and attention.
It's long been told that luxury good retailers will emerge as the most active and expansive retail sector. And despite the global economic slowdown, they have continued to do just that – albeit at a much slower pace. On average, such retailers operate in 25 countries and 50 cities worldwide, giving them the biggest global presence of retail sectors. But one country continues to stand apart from the rest as a major target: China.
A stressful work environment can reduce the mental ability of employees to that of small children, according to healthcare study.