Dollar Shave Club CEO’s take on “marketing products men didn’t know they wanted”

In 2013, Mintel research revealed that over the past five years, the share of new personal care merchandise geared to men rose to 5.6 per cent from 4.6 per cent. This number has steadily been rising, but it seems the journey hasn't been easy. The problem is that men in developed markets spend only a half-hour or less getting ready in the morning.

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