Some of the most creative “must-see” billboards across the globe
With so much focus on online, content and TV marketing, many businesses have started to disregard the billboard's natural influence. But done in the right way, it surely packs a powerful punch!
Lack of management talent threatens business growth
In 2012 the Institute of Leadership and Management announced that business were being held back by a lack of management skills. SMEs are back on the acquisition trail but the lack of highly skilled managers still persists. This could threaten businesses's long-term growth.
Estate agent uses Facebook to sell a house with debut virtual walkthrough
Online estate agent SellMyHome.co.uk has adopted Facebook, not for the traditional means of status updates and images, but to run an online open house to entice home buyers.
Caffeine – the drug that’s boosting hundreds of new SMEs
The growth of the coffee shop is one of the biggest changes to our high streets in recent years. Over the last decade or a host of new places to drink coffee ranging from big chains to independent boutique shops have dotted every street, as well as shopping centres, stations and airports.
What businesses can learn from the new Kings of content
According to the Content Marketing Institute, 69 per cent of global marketers are producing more content now than they were a year ago. Brands are creating and curating shareable content to build audiences, connect with customers and position themselves as authentic, knowledgeable and trustworthy. But what are the secrets of good content marketing?
5.5m UK employees prepared to exaggerate salary by £4,000
Some 18 per cent of British workers are prepared to lie about their salaries to prospective employers, according to careers network Glassdoor.
Game of Thrones guide to building a successful business
On April 13, Game of Thrones will be returning to UK screens with the highly anticipated fifth season of the series. If you’re anything like us you’ll be eager to return to the world Westeros.
Insurance firm distributes free money in the form of £10 origami dogs
London was overrun with dogs this week, paper ones, as online insurance firm Beagle Street introduced a marketing campaign using origami to win new business and give back to the British public.
Hailo argues that driverless cars are “killing a huge part of Britain’s heritage”
In the 2015 Budget, George Osborne pledged an extra £100m “to stay ahead in the race to driverless technology”. Already four pilot schemes in London, Bristol, Milton Keynes and Coventry are underway. But Hailo has taken a recent stand against the driverless world.
Building a marketing cloud: It’s simpler than it sounds
A proliferation of digital channels and mobile devices has resulted in today’s always-on consumer, bringing huge opportunities for brand engagement, yet an increasingly complicated and dynamic path to purchase. As a result, customer experience management has risen to become the top marketing technology investment, accounting for 18 per cent of total marketing budget in 2014.