Back in the world of technology for our final "I'm voting as…" feature, Andrew Yates is firmly against redistribution of wealth and believes more tax cuts are needed to encourage further entrepreneurial endeavour.
One of the great buzzwords in business has been “customer engagement", generally taken to mean how emotionally involved customers are with a product or brand. But by using the basics of neuroscience, companies can actually alter consumer behaviour, or at least how they feel during their customer journey.
We all have the potential to find success in an increasingly digital world. Businesses that disrupt traditional value chains can be built in a matter of days and weeks instead of months and years.
As Skype has just been refused a trademark for sounding too much like Sky, we decided to take a look at some of the more interesting trademark cases of the past few years.
Research compiled by venture capital firm Episode 1 Ventures on the eve of the 2015 UK general election has indicated which way entrepreneurs at the helm of young technology companies will be voting.
A retired Special Air Services officer has secured a position as a brand adviser to the likes of Ben Sherman, having realised the similarities between war and marketing.
Mike Morgan is a business leader who wants the next government to take the tourism sector more seriously, and gives us his suggestions on how this can be done ahead of tomorrow's general election.
Steve Easterbrook took the top spot at McDonald's as president and CEO in March, and the British boss has now revealed a plan to “reset and turn around” the global business in order to improve falling financials.
When Mike Lynch sold the Cambridge-based technology company he’d built from the ground up to HP in 2011 for somewhere in the region of $10bn it marked a seminal moment for the UK business landscape, we were finally building technology companies of scale. Now, four years on, the dispute over inflated revenues continues.
SuperGroup revenues have increased by 18.4 per cent to £134.8m – due in large part to CEO Euan Sutherland's plans of "broadening the appeal" of the brand, including using Luther and The Wire actor Idris Elba as the new face of its Superdry label.