Shazam, once just a music discovery service, has blossomed over the past few years to support advertisers with TV marketing. Now the company has flexed its muscles to expand beyond sound and into visual recognition technology for its 100m users, and brands including Disney, Evian and Warner Bros – but where does that leave existing players like augmented reality firm Blippar?
Over half of UK businesses have experienced unfair reviews, or been targeted by trolls posting inflammatory remarks, according to new research.
Despite Greenlight commissioning a survey of 100 senior marketers to understand which technologies are seen as overhyped and which are ripe for investment, analysts believe a product hype bubble – followed by its consequential failure – is often needed to make it go mainstream.
It's thought that a strong handshake and freshly pressed outfit are usually required to make a good impression during a business meeting. However, it turns out biscuits also play a part in whether a company stands a chance of securing a deal or not.
Google has unveiled several new developments as it gears up for a longer-term battle with its rivals.
For decades we have been provided with folders to manage our business files. A hierarchical storage model that panders to that bit of control freak in all of us – or not. They are actually a little unnatural, (teaching people how hard disk/folders work was not an easy task and the older generation have grown up with nothing else) but are now so deeply engrained in our culture that we can’t let go; so much so that new offerings in the cloud such as DropBox and One Drive offer the same model.
If you’re a brand that relies on TV to reach your audiences, you might be worried as cost and distractions can be factors impacting the reach. However, big brands and SMEs alike have a new opportunity to engage their audiences with native advertising.
Having bought plastic model kit business Airfix in 2006, Hornby has announced plans to provide customers with a way to select which historic models they’d like re-introduced today.
The BBC has uncovered an “aggressive” tax avoidance scheme at recruitment company Anderson Group.