The Rugby World Cup kicks off on 18 September, taking place all over the UK. With such a big global event coming to Britain, we've tracked how businesses plan to capitalise on the event and come out on the other side as a champion, while revealing obstacles to charge through.
With £500m having been spent during the summer transfer window for the English Premier League, and more expected before it closes at the end of August, clubs have been warned about the problems associated with culture shock.
Cinime has expanded its interactive media platform into 480 cinema screens across Ireland, which will see brands secure direct access to 1.2 million movie viewers each month.
Real Business has teamed up with corporate events business Chillisauce to have a look at some ways of bucking the traditional away day trends, such as paintballing or an obstacle course, in favour of more imaginative and memorable experiences.
Netflix has become the latest company to revise its parental leave policy to retain its staff. However, the company took it to a new level by letting employees take an unlimited amount of time off for the first year after a child’s birth or adoption.
Ricky Cooper, VP of Digital Realty, explores how the marketing profession is beginning to imitate the City in terms of embracing data analytics in order to achieve real-time marketing.