First impressions are everything, particularly when you’re a nation of customer service providers, says Jo Causon, CEO of the Institute of Customer Service.
After RKCR/Y&R revealed what Brits deemed to be the English brands that most represented the nation's identity, we took a look at the history behind those mentioned.
Launching in the very same year as social media platform Instagram, Larsson & Jennings has made particularly effective use of it as a medium for marketing and brand building.
Having lost its way when it came to branding, Domino’s assessed the situation and called for back-up. As if that wasn't enough, the company has shown all firms the true meaning of customer satisfaction – by delivering to one ravenous customer during a serious moment of need.
Are you familiar with the concept of the boiled frog syndrome? It’s a premise that if you put a frog in boiling water, it will jump out. However, if it’s placed in a pan of cold water that is heated slowly, the frog won’t realise it’s in growing danger and will eventually pay the ultimate price.
Even the best firms can struggle to deliver in terms of assignments, but it's all about making sure projects don’t get into that position in the first place. To do that, you need to be a "make it happen" person.
Security expert Emma Philpott has said: “There's a lot of great talk, but most SMEs do nothing about cyber security. It's shocking.” Is your business among those Philpott is referring to?
For businesses looking to grow, exporting can be a fruitful business strategy and there may be more opportunities than you imagine.
A recent ruling surrounding a spat between a Christian and a Muslim in their workplace should serve as a warning to employers, especially as religious discrimination cases are set to become more complex.