Once the preserve of large businesses, programmatic advertising is being made accessible to SMEs courtesy of Match2One. We talked with co-founder Mikael Kreuger about how the firm ensures you always target the right customer.
When Napoleon called Britain a nation of shopkeepers, I have a feeling the British were secretly rather pleased. Trade has always been important to us and it’s a key part of the UK’s love/hate relationship with the EU.
Amit Gudka isn’t your typical entrepreneur: he was a trader on the wholesale energy market and co-founder of electronic music record label Man Make Music. Now wielding the title of CFO, Gudka aims to take on the “Big six” of the energy world.
The pressure on businesses to perform will increase in the coming years, as the launch of London Technology Week has resulted in Brits revealing the digital developments – some of which are rather outlandish – they feel are likely to be in place by the time 2036 rolls around.
Many businesses are guilty of becoming caught up with sales targets and always chasing the next new customer. Of course, it’s important to keep your business growing, however not at the expense of customer retention.
Having become an Everline Future 50 company in February 2016, and being named one of Britain’s most disruptive new businesses, Revolut’s founder and CEO, Nikolay Storonsky, explains his business and its success so far.
Entrepreneurs are among the greatest risk takers of them all. It’s built into our DNA – that special something that enables us to turn a simple idea into a money-generating, employment-creating enterprise.
Serial entrepreneur Richard Branson has decided to register a campaign with the Electoral Commission, encouraging the British public to vote to stay in the European Union on 23 June.
When we struggle to find the time for content marketing, cascading content can elevate our content marketing strategy. Bryan Adams of Ph.Creative shares his advice on waterfall content marketing, with inspiration from serial entrepreneur Gary Vaynerchuk.
In the age of digital, customer satisfaction has never been more important – at least where Nakul Sharma, founder of hospitality service Hostmaker, is concerned. Indeed, he revealed to Real Business that the consumer-centric attitude won praise from San Francisco giant Airbnb.
Determined to transform the live event industry, Vibe Tickets is a service that provides a social and ethical solution for Brits looking to attend events, building a fun-loving community of people who want to buy and resell tickets – without getting conned by resellers.