The above question is both as stunning in its simplicity as it is difficult to answer. It is the central concept of the compelling business analysis book "Good to Great" by Jim Collins first published in 2001.
When was the last time you took a deep-dive look at your customers’ interests? If it’s more than a year ago, think again: the marketing landscape is changing faster than ever. And if you want to keep pace, Starcount’s CEO and chief data scientist told Real Business, then you need to know exactly what makes your consumers tick.
Whether you are an optimistic Brexiteer or a Remainer still in mourning, there is a consensus that the UK faces a period of economic and political uncertainty while it recalibrates its relationship with the EU. With talk already of deals stalling and investor and consumer confidence dropping, many businesses are considering whether they will need to make redundancies to weather the storm.
Just over a year after former chancellor George Osborne introduced pension reforms aimed at giving savers better access to their pension, the government has said it represents a “revolution” that has gone from “strength to strength”.
When the sun comes out to play, it’s understandable that staff often want to be anywhere other than the office – so keeping them productive can be a real challenge. But the good news is that it’s not impossible; there are still ways to ensure that you’re getting the most out of your workforce.
Here’s a question for you – if I met you in person and asked you if you were ambitious, would you say yes, or would you look a bit embarrassed and quickly try to change the subject?
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
Just as digital transformation has become crucial to high performance, collaboration between business departments has become crucial to digital transformation. In both the public and private sector, digital transformation has proved to be the key to business success in the modern day.
