Here’s a question for you – if I met you in person and asked you if you were ambitious, would you say yes, or would you look a bit embarrassed and quickly try to change the subject
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
Just as digital transformation has become crucial to high performance, collaboration between business departments has become crucial to digital transformation. In both the public and private sector, digital transformation has proved to be the key to business success in the modern day.
The sharing economy is a hot area for business growth, but the giving economy is a lesser known, albeit rising, sector that was given its moment in the sun during day three of the Sage Summit 2016 on 27 July.
It's day three of the Sage Summit, and Hollywood actresses Gwyneth Paltrow and Zooey Deschanel have flown into Chicago to discuss making the switch from Tinseltown to trade with respective businesses Goop and HelloGiggles.
Mentoring has become a hot topic across the business landscape, with more industries wanting either to start schemes or revise existing ones. So this may be a good time to stop and think about what mentoring can do for your firm, and whether or not you can truly mentor your own staff.
Sarah Westmorland, people resourcing director at Helen & Douglas House, the world’s first children’s hospice, tells us why resilience is so vital in an emotional job and what employers can do to help improve it.
As the co-founder of business information and intelligence platform DueDil, Damian Kimmelman is well placed to observe which sectors of the market are most likely to experiment with new technology – and it’s medium-sized businesses leading the way.
Marketing is the lifeblood of our business as entrepreneurs, something we do daily to make sure the money flows in, but what happens when you’re marketing to young people and they are no longer listening
The revelation that O2 customer data is now for sale on the dark web has brought the issue of mandatory data breach reporting firmly back into the spotlight – as well as the importance of setting secure defences.
Cultural fit, values, mission statements and so on are now part of accepted business thinking. But within manufacturing, they are much harder concepts to sell.
More and more shopping will arrive on the doorstep than be selected off shelves and this has significant implications for brand design – one which no brand team can afford to ignore.