Do you understand how to accurately make tactical digital investments

With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.

Digital transformation: Marketing and IT collaboration is crucial

Just as digital transformation has become crucial to high performance, collaboration between business departments has become crucial to digital transformation. In both the public and private sector, digital transformation has proved to be the key to business success in the modern day.

How employers can boost employees emotional resilience

Sarah Westmorland, people resourcing director at Helen & Douglas House, the world’s first children’s hospice, tells us why resilience is so vital in an emotional job and what employers can do to help improve it.

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