I am often asked, “What’s more important? New customer acquisition or client retention?” The short answer is client retention, because it costs less to retain a client than to acquire one, and those loyal clients will do the lion’s share of marketing for you –but it’s not that simple.
As part of his campaign to develop strong trading ties between the US and UK, London mayor Sadiq Khan’s department has found that the British capital is the leading global city for foreign investment from Chicago.
So you’ve heard about auto enrolment, you know it’s coming and, if you’re like many of the UK’s other small employers, you probably feel good about offering a scheme to your workers. But the one thing you could be struggling with is choice.
Following Liam Fox's speech about Brits needing to stop thinking about exporting as an opportunity and start thinking of it as a duty, LinkedIn's latest research found the UK is losing out to rivals in terms of international sales.
Sadiq Khan’s intervention in the London cab market is seen as a boost for black cabs but there are still lessons to be learned from Uber and others, says Smart Design’s Nathaniel Giraitis.
When growing a company, it stands to reason that you should want to talk about all of the exciting and wonderful things your business and team are doing, that’s exactly what you should be doing, in fact. However, when speaking with the media during interviews, there are three mistakes you’ll want to avoid.