It’s time for companies to stop making assumptions about customers behaviour and interests, and start making use of location insights.
The owner of bar-studio crossover The Music Parlour in Singapore, Jaye Foo has moved to London as he looks to learn even more about the music industry.
For the last 20 years, brands have followed consumers around the internet, surfacing spammy retargeting ads for products they already have. This kind of “personalisation” has been driven by a use of browser cookies and mobile IDs – and needs to end. Instead, all hail permission-based marketing.
Launched in 1994 and 2012, EIS and SEIS have encouraged investors to back riskier businesses by providing access to income tax and capital gains tax relief, but now the much heralded funding method is on the decline.
When it comes to the trend of working remotely, being at home is not necessarily the location that UK employees favour.
The announcement of a snap election rallied the pound against a murky future, but there are many more factors at stake.