UK exporters boast increased margins as nine-in-ten benefit from weaker pound
The weaker pound has been bad news for some, and good news for others – and exporters seem to be benefiting from more competitive prices to overseas buyers.
Selling online can take many forms ? here?s now to decipher which is right
Selling online can be a great way to scale up and sell your product around the world. There are so many different ways to do it, how do you choose?
Five reasons to use free running in your campaign
The kudos of free running has been used to promote everything from cruise ships to jeans. Whilst it might feel “cool” to be associated with an urban sport, how do you judge if hinging a campaign on a free running film is suitable for your brand, which may not be in obvious alignment?
Only 13 per cent of employees worldwide are truly engaged in their work
Your people are one of the most powerful forces available to you in realising your goals and ambitions, and the way you culturally think about your people strategy ? and how you keep them engaged ? is critical to your commercial and business success.
Avoid fetishism and fustiness: How brand narrative trumps heritage
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?