The weaker pound has been bad news for some, and good news for others – and exporters seem to be benefiting from more competitive prices to overseas buyers.
If you’re putting your next reading list together, but are stuck for business book ideas, here are the recommendations of 11 UK leaders.
Selling online can be a great way to scale up and sell your product around the world. There are so many different ways to do it, how do you choose?
The kudos of free running has been used to promote everything from cruise ships to jeans. Whilst it might feel “cool” to be associated with an urban sport, how do you judge if hinging a campaign on a free running film is suitable for your brand, which may not be in obvious alignment?
Your people are one of the most powerful forces available to you in realising your goals and ambitions, and the way you culturally think about your people strategy ? and how you keep them engaged ? is critical to your commercial and business success.
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?