Companies have long recognised that employing idols and social influencers will bring attention to any brand. Imagine what you could accomplish then with a football team the likes of Manchester City.
Five years ago, Conor McGregor, the Irish UFC champion, was fighting matches that only drew a few hundred people. Now, he flies all over the world to promote matches that draw thousands.
Hidden recruitment costs can creep up on HR departments and the business as a whole, but steps can be taken to drive down these outgoings.
As the newest member of the Real Business Founders Diaries community, Mungo Park takes us through the origins of blueprint.tv, his fast-growing company.
Finance professionals are in high demand with just over a quarter of employers are looking to hire in the coming months.
With almost 1.4bn consumers, it’s not just Premier League clubs that are eager for success in China – many UK businesses see the country as a huge growth opportunity. But there’s a right and a wrong way to enter the market, as Chelsea FC found out the hard way.
