With so much time, money and effort spent on the daily running of the business, marketing can often be the first thing SME owners forego.
Slow consumer demand on the high street is combining badly with spikes in inflation to create a tricky situation for business owners, who are spending less time planning for Brexit as a result. Whether or not this is “head in the sand behaviour is up for debate.
News on self-driving cars alternate between the good, the bad and the catastrophic. It’s hard to make out where we stand between all the hyperbolic media messages.
The contract to manufacture the UK’s post-Brexit blue passport was recently awarded to Franco-Dutch outfit, Gemalto, over incumbent British firm, De La Rue. A political storm ensued, leading to sections of the media and readers to describe the decision as treasonous.
Launch marketing expert James Roles outlines the major business lessons from the collapse of British lingerie brand Ultimo.
Studio Ghibli movies have long inspired viewers to dream of fantastical worlds. But there’s more we can learn from the animation house than just telling a story innovation, collaboration, diversity of thought and empathy all helped boost the company to success after all.