Building trust with branded communities amidst the social media backlash

Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period for social media is well and truly over.  Both businesses and consumers alike are starting to question what’s really at the core of their relationship with channels like Facebook, Twitter, Instagram, and Snapchat.

Endurance for entrepreneurs: How to go the distance when business gets tough

Although many people believe that being an entrepreneur is a glamorous vocation, the reality is often far different from the dream. Long days, heavy workloads and immense pressure often weigh you down. These factors can cloud your view of the very reason why you set up in business in the first place. And while starting up can be a steep learning curve that requires all your time and energy – even when your business is established, there is no time to rest, or cruise along.

How to leave your work worries at the front door

We live in an age where we’re expected to never really switch off from ‘work mode’, with technology giving us access to our emails and social media wherever we are. But this is making us all stressed, affecting our sleep, spoiling time is meant to be spent with our families and generally doing nobody any good. For small business owners, it’s even more tempting to burn the candle at both ends, so what can be done to change this?

Why trust is essential to mastering your sales prospecting

Trust is the very basis of successful sales execution. Without trust your customers are unlikely to be committed to the sales process, resulting in a sales pipeline which is patchy, unpredictable, impossible to forecast and therefore hard to strategise. In this article, I’ll reveal how sales managers and salespeople can eliminate guesswork from their sales and turn trust into the ultimate mastership of their sales.

Appeal to the head and the heart for a convincing business presentation

In the 4th century BC Aristotle wrote in his book ‘Rhetoric’ that a persuasive speech is supported by three pillars; Ethos – being credible and of good character. Logos – being logical and factual and Pathos – having emotional appeal. Each pillar is important because people are rarely persuaded by just one of them. Incorporate all three and you will greatly enhance the chances of the audience being convinced by what you say.

Fight or flight? Why some stress at work can actually be good for you

It’s inevitable; the workplace can be a breeding ground for stress. So it’s important that businesses take this into consideration if they want to recruit and retain today’s top talent. Begin by understanding the differences between ‘good’ and ‘bad’ forms of stress, and the different effects they can have on workplace productivity and wellbeing.

Brexit: Big businesses are moving abroad and uncertainty is stifling SME growth

When huge multi-national decide to lay-off staff, shift their headquarters over the channel or close entire factories, they grab headlines. The impending closures of Honda’s swindon car plant and the Michelin tyre factory in Dundee, plus the week-long shut down imposed by Jaguar Land Rover are part of a new and concerning trend for UK manufacturing, and in UK business life generally. But what about SMEs and why aren’t we talking about the damage Brexit uncertainty is doing to them?

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