Cru8 Foods was started by Alexi von Eldik after being diagnosed as pre-diabetic. She details her journey from hand delivering bread to running a global business.
In the 4th century BC Aristotle wrote in his book ?Rhetoric that a persuasive speech is supported by three pillars; Ethos – being credible and of good character. Logos – being logical and factual and Pathos – having emotional appeal. Each pillar is important because people are rarely persuaded by just one of them. Incorporate all three and you will greatly enhance the chances of the audience being convinced by what you say.