Building trust with branded communities amidst the social media backlash

Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period for social media is well and truly over.  Both businesses and consumers alike are starting to question what’s really at the core of their relationship with channels like Facebook, Twitter, Instagram, and Snapchat.

Endurance for entrepreneurs: How to go the distance when business gets tough

Although many people believe that being an entrepreneur is a glamorous vocation, the reality is often far different from the dream. Long days, heavy workloads and immense pressure often weigh you down. These factors can cloud your view of the very reason why you set up in business in the first place. And while starting up can be a steep learning curve that requires all your time and energy – even when your business is established, there is no time to rest, or cruise along.

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