SmileDirectClubDavid Cran Vice President UK, Ireland & Iberia, SmileDirectClub Company overview: The oral care leader with the first medtech platform for teeth straightening Company location: London What are the biggest lessons you have learned as a business this year?
- Lesson 1: For SmileDirectClub, this year really demonstrated our business, strength and resilience. As the world changed, we were able to pivot our business in many ways to suit our customers needs. .
- For example, as we closed our Smile Shops to abide by government guidelines, we saw a huge surge in consumer demand for our impression kits as people realised that they could safely straighten their teeth at home. As the public became used to remote services, we moved our focus to meet consumer demand and support our customers at home.
- Lesson 2: It’s important to stay connected and continuously find solutions. This year, the internal team adapted to new ways of working, harnessing platforms such as Teams and Zoom to stay connected and keep our winning team spirit and drive outstanding results for our business.
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