Over the past year, we have had so much time to confront deeply rooted habits and make small changes to our lifestyles that benefit our health and wellbeing. One of the main ones: moderating our alcohol intake. Real Business had the opportunity to sit down with CEO of Lucky Saint, Luke Boase, to talk about how his company’s non-alcoholic beer is shaking up the drinking industry.
Described as a “punk” ethos, BrewDog was and is built on a cult of personality, with the “craft” beer giant priding themselves on being a company where every Millennial and Gen-Z crave to work. But it was the same punk cult that has allegedly left 300 former employees in fear when an open letter from, Punks with Purpose published at the start of the month.
It’s something that we all learn at school and, at one level, it’s a pretty easy skill, says Charlie Laidlaw.