
11. Spread the good news
“We’re the success story in our area,” says Andrew Tasker, MD of East Kilbride-based Mentholatum. “While all the other major employers in the area are shutting up shop, we’re tripling production.” Tasker contacted his local MSP Andy Kerr and Adam Ingram MP to tell them the good news. “It was common sense to let them know how we’re doing,” says Tasker. “To double our £30m turnover, we have to expand the factory, which involves applying forplanning permission from the local council. Now that they are aware that we’re fuelling the local economy, they can help facilitate the process.”12. Passive stroking
It takes time to nurture relationships with politicos. “You can’t force them to help you,” says Peter Girling, founder of Taunton-based Girlings Retirement Options.13. It’s all about timing
If you actually manage to acquire some political support, you’ll want to eke it out as long as possible. Michael Wilks, Scyron CEO, used impeccable timing to get the most out of his firm’s Paris launch at the British embassy. “We had our launch three weeks before a major trade show we were attending in Paris and invited everyone we’d met at the embassy. We had a great response and left the trade show with potentially several million euros worth of business.”14. Friends in high places
15. Big in business and big in politics
If you can find a politician with a background in your industry, they are more likely to understand your business and want to help. Girlings Retirement Options provides assured tenancy property for the elderly, andfounder Peter Girling recently found his champion in Baroness Sally Greengross. “She is chairwoman of the International Longevity Centre and she used to be the CEO of Age Concern. She came and opened our latest development near Weston-super-Mare,” says Girling. “Her word carries a lot of clout. She spoke to residents and assembled an audience including the local MP, mayor and chairman of Somerset county council, enthusing about what we’re doing.”Share this story