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3 Cloud Hosting Benefits For SMEs That Want To Go Far

Startups Infographic

SMEs currently account for 99% of the UK’s business population. As a driving force behind the corporate and commerce world, a new surge in small business startups has drastically raised competition within a number of industries.

In 2021 alone, the UK saw 810,316 startups launched, with a large majority of these operating in an online landscape. As Google search engines become crowded with small business competition, it’s no wonder that many digital ventures are struggling to stand out from the crowd.

Startups Infographic

(Image Source: Startups)

In fact, new data from Business Statistics has revealed that 1 in 5 small businesses fail within their first year of operation. 

One of the key causes of startup failure is poor site usability. In a digitally dominated era, an SME’s site is either their ticket to success or their route to failure. The key to keeping consumers happy in 2022 is providing them with an accessible site experience that keeps them clicking.

The question is, what steps can SMEs take to improve their site usability in the new year? From boosting server speed to supporting post-pandemic traffic highs, we’re here to tell you why prioritising your web host could be the answer your online business has been looking for. 

 

Could web hosting be the key to site success?

As defined by Hostinger, “web hosting is an online service that makes your website’s content accessible on the internet. When you purchase a hosting plan, you are renting space on a physical server to store all the website’s files and data.”

With a global market that is expected to be worth a whopping $267 billion by 2028, the benefits of web hosting are quickly being discovered by small businesses looking to boost their site success.

With a number of options to choose from based on your business size and budget, SMEs can pick between an affordable shared host, a private server or even security-driven cloud hosting. 

As site competition ramps up, here are some of the key benefits SMEs could see when investing in a site host:

  • Soaring site performance: Investing in a high-quality web host can significantly boost site speed and usability. Designed to host large influxes of traffic at once, your site will no longer be a victim of the content buffer.
  • Domain credibility: Did you know that investing in a web host gives you the opportunity to craft your own personalised domain name? Not only will this make your site easier to discover, but it’ll boost your business’s credibility too.
  • Increased site security: In an era of cybercrime highs, website security is a must for SMEs. The foundation of your site’s data security begins with your web host. Investing in cloud hosts, in particular, aids end-to-end encryption of all files and adds a firewall to the server itself, all strengthening your defence against data breaching risks. 

How is cloud hosting changing the game?

By 2025, 49% of all internet data is predicted to be stored in the cloud. While cloud computing is still a relatively new phenomenon, its ability to both share and store unlimited amounts of data across a globally accessible platform has revolutionised the online experience.

“From a business growth perspective, the cloud brings limitless opportunities for organizations,” claims Evgeniy Altynpara, CEO of Cleveroad. “It also concerns the pace of digital innovation. With the tech flexibility offered by cloud providers, your development teams can optimize and accelerate workflows.”

This brings us to cloud hosting. Thriving on virtualisation, cloud hosting differs from traditional web hosting alternatives. While a private web host is able to house one or a few sites on one physical server, a cloud-based host can split a physical server into masses of virtually-driven machines called cloud servers.
Hostinger Cloud Hosting

(Image Source: Hostinger)

Employing a decentralised approach, it’s no wonder that SMEs are flocking towards this hosting option, as its end-to-end encryption across a number of virtual servers singlehandedly reinforces site and data security.

The benefits of cloud hosting as an SME

As an SME, site optimisation should be at the top of your list. If you want to keep conversions high, prioritising user experience is essential, especially in the wake of a competitive e-commerce boom.

In fact, 88% of consumers will bounce if they have a poor experience on a website. Sites with higher bounce rates are likely to see a dip in conversion potential and find themselves sinking into the background.

Factors such as poor loading times, inaccessibility and a lack of trust in data handling are some of the key players in site abandonment in 2022. With so many industry alternatives to choose from, it’s no wonder that consumers will quickly make the switch.

Cloud hosting could be the perfect solution to a number of SME site woes. As a fuss-free method of improving site success, here are the three main reasons why business leaders swear by it as a growth strategy.

Embrace Infinite scalability

For a server to remain successful, it must be scalable. As companies grow, business leaders must ensure that their web host can handle new levels of traffic and data as they rise up within their industry.

As the most scalable form of web host on the planet, business leaders can use the cloud to manage and optimise their bandwidth requirements. As a virtual-based server that can scale up and down depending on personalised site circumstances, there’s no need to invest loads in physical server backups, software licencing or networking equipment.

“Cloud services are also exceptionally flexible,” states Marius Mihalec, Founder and CEO of Pulseway. “They don’t tie down your people to one particular location. Any internet-enabled device, including laptops, smartphones or notebooks, can be used to access and share critical documents for strategic business decision-making. 

“Businesses need this level of flexibility to grow in a crowded market,” He comments.

Be safe with multi-server security 

Cybercrime has risen by 600% in the wake of the Covid-19 pandemic. With more SMEs being hacked than ever before, data protection has become a number one priority for a company’s growth strategy moving forward.

When investing in a cloud-hosted server, small and medium businesses can rest assured that their data sharing is secure, transparent and encrypted from end to end. Cloud hosting tends to be far less prone to physical malfunctions because of its decentralised nature, rendering it a perfect fit for online businesses that are constantly sharing and storing global data.

Better still, most cloud hosting platforms are equipped with a load balancing feature that aims to prevent DDoS attacks, as well as the option to perform automated daily backups in order to keep your data safe and secure.

Jump on board in just a few clicks 

While cloud computing may present itself as a complicated system, getting on board with it is quite the opposite, especially if your business invests in a good host provider.

“The public cloud is also, as far as users are concerned, low maintenance. The technology is managed and upgraded by the host, with users paying only for the computing and storage services they use,” claims Mark Schlesinger, CEO of Broadridge Financial Solutions. 

“There’s no risk of rapidly purchasing and implementing a new system for a project only to see it grow faster than expected, or to have it wither, leaving those resources idle. By outsourcing to the public cloud, IT spending can focus on other projects, allowing banks to focus on their core competency: finding ways to make their data profitable.”

Using cloud hosting platforms such as Hostinger, users with little to no experience in website hosting can be set up in seconds and receive instant access to a full control panel of resources. Better still, most hosting providers offer 24-hour support, ensuring that business leaders feel supported in their journey to improving their site success.

 

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