2. BE WILLING
Far too often, change projects fail because not enough time is spent helping gain the hearts and minds of stakeholders who will be impacted by the change.
In the case of getting social media fully embraced throughout the company, the problem often lies squarely at the boss’s door. If leaders are not role modelling using social media, and not talking to their teams about their use of social media, is it any wonder that staff have gone back to doing what they always did
If your conversations with your employees revolve around their current work or how much they are billing, then there is little or no incentive for them to use social media for lead generation.
Ultimately, if you are going to get sustainable behavioural change in your business, you need to start by changing the conversations that leaders are having with their teams. Only then will change start to happen.
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