“We see ourselves as the John Lewis of range cookers,” says Chris Parker, one half of the duo behind cooking and domestic appliance product-design company, Big Blue. Parker and partner Andrew Longfield have spent all their working lives designing cookers, having previously worked on Stoves and Premium Appliance Brands. They won a V&A Classic Design Award for their work for Stoves, but they’ve now built up their online repertoire – the main thrust of their business – to include cookers from 22 manufacturers, as well as fridges, hoods, built-in ovens and hobs, wine coolers and accessories. Based in Chester, the pair opened a canal-side showroom in 2007, which they call the National Display Centre, definitely not a pile-it-high, sell-it-cheap outfit. “We never set out to be the cheapest,” says Parker. Longfield serves up the figures: “We are well ahead of our targets for this year. We concentrate on margin and are trying to grow our market share.” These priorities have seen sales grow from £1.2m in 2005 to £5.6m in 2008 – and the pair is confident that this growth will continue whatever the economic conditions.
www.bigblue.co.uk
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
