4 ways to take your company from good to awesome

This article is sponsored by Citrix GoToMeeting.

We’ve all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention.

“No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome.”

This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.

Download the brief to learn:

  • How FedEx recovered from an ugly viral video;
  • Why Ritz-Carlton gave a toy giraffe an extended stay;
  • What Delta said to appease an angry Twitter user;
  • And more…

Download the brief here

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