This article is sponsored by Citrix GoToMeeting.We’ve all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. “No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome.” This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.
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- How FedEx recovered from an ugly viral video;
- Why Ritz-Carlton gave a toy giraffe an extended stay;
- What Delta said to appease an angry Twitter user;
- And more…
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