Business Technology

5 business benefits of using the Cloud

6 min read

25 February 2019

Cloud technology, it's anything but fluffy! In fact, there are some fantastic benefits for getting down with 'the cloud' in your business. Here are the five benefits of getting cloud-savvy, (Hint, your employees will thank you).

Ever seen The Entire History of You episode of Black Mirror? The episode, set in an alternative reality, sees people have “grains” in their brains which record every single thing that they do, see or hear. So, is a Black Mirror-esque world upon us? Not quite, but the cloud has and continues to transform our lives in ways that we never knew or expected.

For businesses especially, it can provide them with a competitive edge like no other technology can. Let’s hear about the five ways that implementing cloud-based technology can transform your business, from the inside and out.

1. Employee Happiness

Your staff’s happiness and productivity at work is related to the environment that they are working in. This can be the difference between a supercharge of growth or a business plateau. The number of people working from home is rising constantly – for good reason. Research from PowWowNow found that 58% of workers were more motivated when working from home.

A technological blessing for companies, cloud computing is essential for remote working, enabling employees to work from any location as long as they have access to the internet and remote infrastructure. It also provides your employees with more flexibility, enables you to grow your business in and out of the office, and can actually provide increased levels of security.

2. Scalability and Flexibility

The cloud allows businesses to scale up and down depending on the operation and current storage requirements. If you suddenly face lots of changing demands and an unexpected rising workload, there could be more devices in use or you may need new resources to meet your goals. With the cloud, you don’t need to handle the constant changes, the hosting service does it for you. Extra hidden fees are abolished as you just pay for what you have at the time, and software is always up to date so users don’t have to pay for maintenance and support costs. Instead of thinking of new resources as a nuisance, you should embrace them and evolve.

3. Customer Satisfaction

There’s a lot of businesses out there, and it can be hard to cut through the noise of the competition. In the last 10 years, we’ve become accustomed to having, essentially, our computers in our pocket. This is true for business purposes too, LinkedIn, Dropbox, Office 365 etc have disrupted the business world and the ready accessibility of data and files no matter where we are. Customers like efficiency and the cloud makes their lives easier. If you make data available at their fingertips, you’re already hot on the heels of, or above your competitors.

4. Business Continuity

ICT systems and the data on them are, more often than not, critical. In the event of downtime, it’s important to minimise data loss and keep your business running with an acceptable level of service. Downtime or a disaster can occur for a number of reasons, such as unpreventable acts of God like floods, through to accidental damage, cyber attacks and software failure.

Minimising downtime in the event of loss of data isn’t just preferable – it’s essential. It’s now a GDPR requirement for businesses to have measures in place to restore personal data. With cloud services, smaller businesses can create a solid recovery plan and have the ability and serious advantage of a remote continuity solution. This increases the likelihood of service staying the same in the event of a failure, through replication and automated recoverability testing and verification. You can also build new full images, prior to recovery, from previous versions of files, saving time and protecting against the threat of corrupt images – all contributing to lower recovery times.

5. Boosting Collaboration

Good business ideas can be like gold dust. The cloud offers collaboration techniques to employers that aren’t available through email. Cloud-based applications like Office 365 and other subscription services offer new tools that are boosting the way that we work today. With the cloud, teams can achieve transformation and efficiency by collaborating on any device or platform, anywhere and at any time.

We live in a shared universe. From our lives being shared through social media to data being shared for analysis, technology and the cloud itself has created a whole new meaning to the word “share.” While we might not live in the Black Mirror era yet, the cloud has made leaps and bounds to help us achieve success through sharing, working and collaboration. For businesses, it provides the ultimate competitive edge.