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5 practical applications of Microsoft hosted Lync

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This is where Microsoft Lync comes in, providing easy to use unified communications for companies who would like inter-company communication to be less complicated. That’s the spiel, but for those looking for measurable benefits, below are five practical applications of Microsoft Lync that will help your business to stay better connected.

Video conferencing brings the team together no matter where they are located

Modern businesses are more dispersed than ever before, and it can be a real pain to bring together a full team when there are often large national or international distances between you. It’s often impractical to call everyone together over such a gulf, and certainly not economical to do it often. This is where conference calls would have come into play in the past, but Lync one-ups this now less practical feature.

Rather than forcing colleagues to rely on office based phones for mass communication, Microsoft Lync provides the functionality for HD video conferencing for any device, whether this be a desktop computer within the office, or any mobile device with a camera, microphone, and the capability to run the Lync mobile app. Colleagues can now always connect and collaborate whenever they need to. The added bonus of this approach is that Lync now integrates Skype functionality, as opposed to the previously utilised Windows Live Messenger, providing a more familiar, more easily cross-compatible communication platform.

Significantly reduce the complications and annoyances of inter-company communication

Even with the advances made in modern office communications, there can still be many irritations involved in conducting what should otherwise be simple digital conversations with fellow colleagues. It can often be a chore to work out who’s at their desk and who’s away, and this problem can be even further exacerbated by the usage of different messenger programmes and versions of communication software.

Lync provides significantly simplifies inter-company communications, allowing you to communicate with colleagues companywide with minimal fuss. Presence is a particularly useful feature of Lync in this regard, providing a selection of essential pieces of information on the availability and location of colleagues; all of which can be used as a yardstick for whether collaboration or communication is currently a viable option.

Untangle your corporate phone lines

Another problematic element of modern corporate communications can be the opposite of the simplicity offered by the HD video conferencing of capability of Microsoft Lync discussed above; sometimes the communication infrastructure of a company can become too twisted and complicated; primarily in the way in which company phone systems currently function.

There’s still a gap between the comprehensive contact lists held within company computers and the limited information retention faculties of desk phones; which can make internal and external communication excessively trying at the best of times. Add in the complications that can arise from attempting to transfer a call, or bring others into an existing call; and it becomes clear that the present system needs an overhaul.

Lync has a solution to this persistent corporate problem; essentially linking your phone line to your online presence. This poses a number of clear advantages over the present system; the biggest being that your company phone line is now available wherever you are, provided that you’re able to log into your Microsoft Lync account. Even if you’re not in the same time code as your desk phone, you’ll be able to pick up an incoming call. Even better than that, the digital management of telephone lines makes the transferring of calls an absolute breeze, while missed calls and answer phone messages generate an alert in your inbox. Essentially, Lync provides the business network integration that has been sorely needed for a number of years now.

Simplicity equates to security and reliability

The simplicity that Lync brings to business communications is of note for more than just making the lives of employees easier; it also makes company communications more secure and reliable. Lync transfers the heart of your corporate communications from an offsite, privately owned server farm, to a locally operated server; essentially closing the loop. As everything is held in-house there are no weak links to potentially let you down.

This level of control gives your business a number of potential options; especially when it comes to the amount of information or resources that you share with clients or affiliates. External entities can be granted access, or have access revoked, at will, so you remain in full control of your business communication network.

Centralising your network with Lync also makes your communication systems that much more reliable; there are fewer points of failure, so the few problems that are encountered will be easily remedied.

Seamless integration

As one of the many modular elements of Microsoft Office 365, Lync is able to integrate with many other pieces of Microsoft software, allowing for the easy sharing and showcasing of important documents, while enhancing the number of available options when collaborating on shared documents. In essence, Microsoft Lync ties together the other crucial software elements of your business, and in doing so makes your workplace more efficient and better connected.

Nick Bush is a specialist cloud content writer for Cobweb Solutions.

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