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5 proven PR stunt strategies to grab headlines at home and abroad

Here are five recent inventive PR stunts that grabbed the headlines, which gave the companies responsible for them national and international reach.

1. Think Big!Paper Bag Co world record bagged

The Paper Bag Co, a UK paper bag supplier, saw the recent 5p levy on single use plastic carrier bags (to discourage their use) as an opportunity to show how easy paper bags were to recycle.

The companys director, Jon Marling, made the worlds biggest paper bag and then recycled it almost immediately into smaller bags for school children.Local and national media coverage ensured the events worth.

“We are really happy to hold a world record. As a bag supplier to retailers we make every effort to understand where we can support sustainable solutions using environmentally friendly materials that are easy to recycle such as paper, cotton or bamboo,” said Marling.

2. Go barking mad Ladbrokes’ Barkingham Palace Gold Cup

In conjunction with Ladbrokes and Kaper, a PR company called Sketch Events hosted a corgi dog racing eventAhead of the royal birth designed to help punters determine the name and gender of the Duke and Duchess of Cambridgeshires second baby.

With hundreds of thousands of views on YouTube, the event went viral and was even featured on TV in the USA.

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3. Make time for a mystery The Samsung Gear 2 smartwatch crop circle

Crop circles have remained a mystery for many years blamed on UFOs and unknown supernatural forces. Its fair to say the marketers have been in one cornfield in Rostov-on-don in Russia and made a crop circle smartwatch specifically a Gear S2.

Samsung eventually claimed responsibility for the anomaly, which measured 10,000 square metres. This may well have been capitalising on recent crop circles seen in Russia and a tenuous news story on the discovery of an alien corpse.

Continue reading on the next page to see how Call of Duty sparked terror concerns and why Burger King got on the wrong side of McDonald’s.


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