Here are five recent inventive PR stunts that grabbed the headlines, which gave the companies responsible for them national and international reach.
1. Think Big! Paper Bag Co – world record bagged
The Paper Bag Co, a UK paper bag supplier, saw the recent 5p levy on single use plastic carrier bags (to discourage their use) as an opportunity to show how easy paper bags were to recycle.
The company’s director, Jon Marling, made the world’s biggest paper bag and then recycled it almost immediately into smaller bags for school children. Local and national media coverage ensured the event’s worth.
“We are really happy to hold a world record. As a bag supplier to retailers we make every effort to understand where we can support sustainable solutions using environmentally friendly materials that are easy to recycle such as paper, cotton or bamboo,” said Marling.
2. Go barking mad – Ladbrokes’ Barkingham Palace Gold Cup
In conjunction with Ladbrokes and Kaper, a PR company called Sketch Events hosted a corgi dog racing event ahead of the royal birth – designed to help punters determine the name and gender of the Duke and Duchess of Cambridgeshire’s second baby.
With hundreds of thousands of views on YouTube, the event went viral and was even featured on TV in the USA.
Read more on PR stunts:
- Stelios Haji-Ioannou-backed easyProperty pulls off unique PR stunt
- The best and worst marketing stunts by the 6 most influential athletes
- If Carlsberg did billboards, they’d dispense free beer – Oh wait, they have
3. Make time for a mystery – The Samsung Gear 2 smartwatch crop circle
Crop circles have remained a mystery for many years – blamed on UFOs and unknown supernatural forces. It’s fair to say the marketers have been in one cornfield in Rostov-on-don in Russia and made a crop circle smartwatch – specifically a Gear S2.
Samsung eventually claimed responsibility for the anomaly, which measured 10,000 square metres. This may well have been capitalising on recent crop circles seen in Russia and a tenuous news story on the discovery of an ‘alien’ corpse.
Continue reading on the next page to see how Call of Duty sparked terror concerns and why Burger King got on the wrong side of McDonald’s.
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