4. Keep things simple It’s easy in the early stages to throw out all your best and wildest ideas and see if there is a market for it. Being creative is great and shows you’re in the right business, but you need to make your ideas easy to digest. Customers want reliability and value over creativity. Once youve mastered the basics on earned their trust, then you can start to put your new ideas into practice. 5. Never stop tweaking and adjusting Being totally honest, the day we went live was a real downer. Youve done so much work, and put so much time and energy into the project and your hopes are so high; but in reality, thats only the beginning of a long process. Theres no point in putting 110 per cent into the concept and then sitting back expecting it to flourish of its own accord. You need to adapt to what works and what doesn’t and adjust accordingly. Going live is step one. Thats where the work begins. Phil Harker is managing director of Quickstitch.
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