5 tips for creating a successful business app

1. Get the specification right 

Write down your app idea, and visualise how it will work from screen to screen. Draw diagrams on what each screen will do. This will help ensure the developer has really understood your idea. It will also help keep the development time to schedule.

2. Choose the right platform

Some of our clients think they have to release their app on all platforms iPhone, Android, BlackBerry etc all at once. If the app is a new concept we always ask our clients to consider launching on one platform to test the waters. This is essential when budgets are limited. We have had many of our customers who initially launched on iPhone, come back upon success to launch on other mobile platforms.

3. Keep your app relevant 

Really focus on what you want your app to do. What is it’s purpose, why will people use it. We often have a lot of businesses who think they have to include a game into their app to make it more fun. However if your app is business related, the user will use it for that purpose. They will not use your app to play a game. Do not overload the app – keep it relevant. Some of the most successful apps are the straight forward ones.

4. Investment 

For a lone individual app development costs can be hefty, especially for the more ambitious app ideas. Consider bringing on a business partner to cost share, or look for an investor. Create a business plan, this will help keep the project focused. You might also want to consider gaining investment from websites such as of www.seedrs.com.

5. Marketing

Before your app has even been developed it is essential to have a marketing plan. Most of the successful apps have had a lot of promotion. Firstly think about your target market. Think socially – create a Facebook and Twitter page. Contact key bloggers and ask them to review your app once it has been released. Create a Press Release to promote your app.

Russell Berry is a Director of AppCreatives.

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