The 50 most disruptive UK companies in 2017: The Future 50

Most disruptive UK companies


Kafoodle Sector: Food
Date founded: 2014
Founders: Kim Antoniou, Tarryn Gorre
Location: London
Number of staff: 10

Kafoodle has two unique products, one that helps commercial kitchens keep up to date with allergens, nutrition and costings compliance, and another product that integrates with existing systems to communicate this data to the consumer.

In addition, in 2015 Kafoodle was awarded a £200k government grant from Innovate UK to take the model in to the social care sector. The Kafoodle Kare interface matches up care homes and hospitals meal plans with their patient administration system so that it can suggest what patients and long term residents should be eating based on their personal requirements.

Learning Heroes

Learning Heroes Sector: e-learning
Date founded: 2014
Founders: Adam Kara, Aaron Kara, Ian Darlington, Mike McGann
Location: Cheshire
Number of staff: 16

Learning Heroes can be described as the “Netflix of the e-learning industry”. It aims to reinvent online training for the YouTube generation, with shorter, sharper content and animated videos that can be accessed via tablets and mobile phones.

The business believes that, in the past, the industry was underserved as providers sought to launch the best features and capabilities but left content as an afterthought.

Learning Heroes puts its focus on supplying engaging content. It provides a low monthly subscription on a cancel anytime basis.


Lobster Sector: Media
Date founded: 2013
Founders: Maria Iontseva, Olga Egorsheva, Andrey Dmitriev
Location: London
Number of staff: 11

Lobster aims to solve the problem of social media piracy, as photos and videos are regularly being stolen from social media websites.

Lobster allows individuals to sell licenses for their content via a marketplace which can then be purchased by ad agencies, bloggers, the press and brands such as Google, Virgin Business and the Huffington Post.

The business uses artificial intelligence to sort and filter everything and help people find what they need. The AI is learning abstract notions such as “what is beauty”.

Love the Sales

Love the Sales Sector: Retail
Date founded: 2015
Founders: Stuart McClure, Mark Solomon, David Bishop
Location: London
Number of staff: 4

Love the Sales aggregates all the discounted items on around 600 retailers onto one website, to make it easier for consumers in search of a bargain to find what they are looking for online. For retailers, this means customers are directed to their sale items faster and helps boost new customer acquisition.

Retail partners range from high street stores to designers, and include Michael Kors, House of Fraser, Vivienne Westwood, John Lewis, Pretty Green, Matches Fashion and Harrods.

Because it is an aggregator, it has a potential product catalogue far in excess of most retailers – around 500,000 at the time of writing, for example.

Mission Tie the Knot

Mission Tie the KnotSector: Events
Date founded: 2016
Founders: Irene Kong, Francesca Bunce-Payne
Location: London
Number of staff: 2

Mission Tie the Knot spotted a gap in the market for a one-stop-shop for high quality wedding products. The founders believe that, while shops like Ebay, Etsy and Not on the High Street offer a trusted online marketplace experience, none provide a clutter-free experience for wedding shopping.

The business operates a system with commissions and no extra charges, which has earned the respect and loyalty of its team of over 100 sellers since it launched in June 2016. The business believes that its ethical approach to charges is responsible for its growing catalogue of sellers.

Read on to find out which other inspiring firms have made the 2017 Future 50 listing of disruptive UK companies

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