The company will use the funding, which was secured from creative economy investor Ingenious, to develop in entertainment sectors including sports, arts and music by creating new festivals, tours and shows.
In addition to Boardmasters, which has acts including Faithless, Rudimental and Bastille on this year’s line-up, Vision Nine also owns action sports and music festival NASS with snow sport-based The Freeze Festival.
It also promotes theatrical productions and shows, which is seeing it work with BBC Worldwide on nationwide shows of the Doctor Who Symphonic Spectacular, while it delivers events for brands including Coca-Cola, Microsoft, Vans, EE and Adidas.
Ingenious will serve as Vision Nine’s adviser throughout this new stage of growth, offering strategic guidance as it looks to turn UK IP into international successes.
At Ingenious, our Live Events team has invested over 100 million into the live sector on behalf of our clients, said Paul Bedford, senior investment director at Ingenious.
Vision Nine represents a very exciting opportunity for investors a great brand and an impressive team with massive potential. We are delighted to add our proven experience of structuring, promoting and managing investment opportunities across the entertainment industry.
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The expansion will be led by MAMA Group founders Adam Driscoll and Phillip Murphy, who are Vision’s co-CEO and MD respectively, alongside Vision founders Julian and Andrew Topham. Meanwhile, Bedford from Ingenious has joined the Vision board as group finance director.
Collectively, the five have experience working on festivals including Lovebox, Global Gathering, Creamfields, Rewind, SW4, The Great Escape and Love Supreme.
Driscoll, co-CEO at Vision Nine, said: “The live entertainment sector is in an exciting phase of development. The boom in live music has led to audiences seeking ever more engagement with live experiences. This new funding will allow us to take our IP into international markets, as well as helping us to capitalise on the many opportunities that are available to us. We are aiming to deliver substantial growth in the next few years.
Co-CEOs Julian Topham and Driscoll will concentrate on development and financing of new properties, while MDs Andrew Topham and Murphy will focus on the existing business and promotion of current events.
Creativity is key in todays live entertainment sector and Vision Nine has proven adept at curating events that connect with an audiences passions. Alongside our existing events we are developing new entertainment brands with significant opportunity for growth. We are aiming to launch two new ventures shortly that we believe will be groundbreaking formats,” added co-CEO Topham.