
1. Starbucks, Hong Kong, Red Bean Frappucinos
‘Red bean’ as a flavouring is quite typical in China, and, despite our prejudices in the west, a very popular one in deserts. Starbucks’ Frappucinos were originally sold in Hong Kong, while Green Tea Frappucinos – another popular flavour – were sold on the mainland.2. McDonald’s, France (Disneyland), Trio of pastries
Europe, time-and-time again, has been a proving ground for American companies. American commercial identifiers – like big portions, smiles and high sugar content – rub Europeans the wrong way. This mini-suite of pastries in French MacDonald’s is an attempt to replicate the style of local patisseries: a small chocolate cake, lemon cake, and macaroon, served with espresso.3. Subway, India, Paneer Tikka Sub
4. Mcdonald’s, England, Bacon buttie
For American brands, even the UK required some localisation. The bacon buttie – or sarny – is inextricably English. It just goes to show that the British have finer tastebuds than we thought.5. Starbucks, China, Mooncake
6. Dairy Queen, China, Green Tea Blizzard
The Green Tea Blizzard is Dairy Queen’s best-selling entry in China. Dairy Queen’s CEO John Gainor said the blizzard was the result of surveying the country’s ‘taste profiles.’ Image sources 1 2 3 4 5 6 7Share this story