Social responsibility has become increasingly important to consumers, and research shows people are buying more from companies that we think are good for the planet and less from those that aren’t. 

If you are looking for ways to better demonstrate that you are a responsible business to customers and staff, there are six key steps to take:

1. Fully embrace it

CSR has moved on from being a silo within a business to being at the core of everything that a responsible business does. This is not a box-ticking exercise any more. Move your CSR initiative and objectives to the heart of your business, and engage with every department to ensure it is a success. 

An isolated campaign is more likely to fizzle out, meaning you’ll only have to start again in six months’ time.

2. It starts from within

Empower your staff to volunteer and build a culture of giving. You may be reluctant to offer paid leave for volunteering, but research has shown that volunteering is one of the best ways to improve employee engagement and job satisfaction – which leads to increased productivity and reduced sick leave. 

Start by offering one day’s leave in a six month pilot and be sure to measure staff feedback. Show you are a forward thinking company by rewarding civic value and motivating your colleagues to get involved. Your staff are your single best resource for sharing your CSR message and this will shine through.

Read more about getting CSR right:

• Business volunteering will be the “new normal”, so let’s get it right
• Top tips for implementing a corporate social responsibility (CSR) programme
• Corporate social responsibility isn’t just for big businesses

3. Collaborate

It’s highly likely that your supply chain and partners will have a big reach, regionally and nationally. Find a cause which resonates with your supply chain and invite partners to collaborate to have a greater impact on society. Don’t be afraid to tackle big themes together. Causes like poverty, deprivation, homelessness, loneliness and green initiatives can only be seriously helped if we work together. 

Perhaps counterintuitively, don’t rule out collaborating with competitors – we are seeing more and more highly competitive industries pulling together to make change happen. Sustainable Aviation has been a prime example of this, bringing together all airline businesses to improve sustainability in the industry.

Continue reading more tips on page two…

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