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6 Tricks that will Treat your SME this Halloween

The spooky season is the perfect time of year for SMEs; it’s an exhilarating window of opportunity to enhance your business in so many ways. According to The New York Times, Halloween is sitting comfortably in third place for consumer spending in the UK, just behind Easter and Christmas. Although this haunting time of year is celebrated much more enthusiastically across the pond, it still reaps much more than just tasty treats for enterprises. In that it can be both profitable and exciting for SMEs that choose to incorporate anything and everything Halloween.

Flaunting the Familiar

One of the most productive ways to take advantage of the festive period is by utilising the obviously marketable Halloweeny products that dominate the shelves and internet every year. It is no secret that the generic pumpkin or cobweb inspired business idea is snapped up annually as people embrace the hair-raising feastivities.

Taking a look at the statistics of pumpkins, studies show a quarter of Brits are expected to buy pumpkins each Halloween, which would’ve cost roughly £25.2 million in 2020. The use of these scary objects remind people of what Halloween is all about, it is simple yet so effective at sucking people in like Dracula himself.

Halloween events

Whether it be a ball overflowing with guests dressed as monsters or a night of bobbing apples out of a cauldron, successfully throwing a terrifyingly amazing event can increase your SMEs overall reputation and help discover future endeavours.

Making sure to share your speech in front of those that attend your Halloween celebration is a critical moment of the event, as this is the chance to be heard by everyone. Taking a short moment out of the festivities to voice upcoming plans and changes can spark conversation following the announcements, only leading to more opportunities.

Tailored treats specific to your customers

Everyone welcomes a discount or offer with open arms during the festive periods with Halloween being no exception. Companies like Boohoo and New Look use discount codes such as ‘SPOOKY30’ to attract people in hope to gain new customers and satisfy those that are current. Accompanying marketing emails with an on brand, quirky subject is a great way to spread the word of the treats that your enterprise has to offer this Halloween.

Capitalise on your niche

Relying on the stereotypical slogans or Halloween-esque objects is a safe bet for many SMEs. Trick or treat is a friendly saying that springs to mind and screams Halloween without a doubt, it is used to ignite the hearts of those with a love for everything spooky. However, finding your business’s own USP for the festive period could truly project brand image and overall growth.

Weird and wonderful works perfectly during this festive period, so conjuring up innovative business ideas and products through your crystal ball will definitely propel your SME forward this Halloween.

Spooky social media posts

Spreading the Halloween spirit with an online giveaway or contest is a spook-tacular way to promote your SME. Offering customers a ghoulish prize for interacting with your social media posts is one of the best ways to grow your business, whilst celebrating the season to the fullest at the same time.

Conducting a contest like the best costume can turn heads and help reach and create a wider audience. Promoting your SME in the social media posts that need to be shared is crucial in aiding the development of your business. If executed correctly this can entice people to anticipate the one being revealed the following year, which will only better your SMEs customer engagement.

Dressing both yourself and the workplace to impress

It is crystal clear that the array of costumes bought and crafted each year undeniably creates a true sense of togetherness. Bringing this energy to the workplace allows both employees and customers to feel immersed in the haunting that Halloween can exude when truly embraced. This can easily create an unforgettable experience that can level up your SME, as people can share this on social media and successfully augment your reputation.


There is evidently a range of ways in which Halloween can be used to drive your SME forward wonderfully. It’s a fun-filled festive season that collects the community which makes space for the perfect opportunities to grow professionally.

The confectionery and costume industries of the spooky season is one that has been done before, but they also are staples that generate immense revenue annually. Continuing to do what your SME does best but making it Halloween is the ideal way to flourish each year, as you stay true to your brand whilst capitalising on the hype of Halloween.



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