6 tried-and-tested tips for pitching to investors

4. Do be yourself

Tech company founders often have limited business experience to begin with. However it’s often these technical founders who go on to build very successful businesses. 

Angel investors understand this and they are more likely to invest in the entrepreneur with a compelling prototype and some early customers than in a slick slide presentation.

Talking passionately about your business while looking the investor straight in the eye can be far more effective so even think about leaving your slides at home once in a while.

5. Don’t give up

If you are unsuccessful, learn from the experience. 

Ask how your case could be improved and re-think which bait to use. Do more research and cast your line in a different direction. There are plenty more fish in the sea.

Ed Molyneux is CEO and co-founder of accounting software company FreeAgent.

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