Telling the truth about SME life today

63: Cashcade

Patrick Southon started Cashcade, a provider of online gambling services, in 2000 with two co-founders. Having overcome the dotcom bubble and turbulent gambling laws affecting the web, his team has built the business to a £7.6m turnover. It owns several web gambling brands, such as Foxy Bingo, but also helps market client sites and maximise spend on their sites.

Growth is set to soar in the next 12 months. “We took on investment from an independent news and media business, which enabled us to market our products aggressively. That’s why we made the Hot 100 this year,” says Southon.

So what, if anything, has held the company back” “Red tape caused us some problems as we grew,” he adds. “We’re in unknown territory and the regulators are feeling their way around too, so we had to adapt to a changing environment.”


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