On an average day, those 65+ indicated they check their email inbox five times more than those aged 55-64.Another question evaluated the physical relationship between this age group and their mobile devices. A surprising 63 per cent of those over 65 reported that they never stray more than ten metres from their mobile. One in ten also admitted to keeping their phone on them at all times. Kenny Bain, EMEA general manager for KANA, said: “Often considered late adopters, this study shows that the over 65 age group make up some of the most prolific users of mobile technology and are quite happy to engage in frequent communication via digital channels.” Further mobile trends and statistics from the study indicated how this segment of the baby boomer generation checks status updates and responses via their mobile devices, suggesting their usage frequency also impacts their customer service preferences and expectations:
- Refreshing emails on mobile every 51 minutes;
- Checking Facebook for updates every two hours;
- Checking voicemail every four hours 46 minutes; and
- Checking Twitter for replies every nine hours eight minutes.
Share this story